A highly motivated, marketing professional with skills in strategic-planning, brand development, client relations, trade and consumer marketing within a corporate environment. This young executive is a University of Puerto Rico graduate with a Masters Degree in Marketing from the Interamerican University. She started her career in B. Fernández in 1996 as an intern and since then has demonstrated leadership, analytical and execution capabilities that allowed her to held different positions in the company, from Sales Coordinator to Brand Manager, to Group Product Manager and since January 2006 Marketing Director. She is an example of the growth opportunities that B. Fernández offers its employees. Her proven leadership, execution skills and expertise in marketing major consumer brands are an asset to the management team.