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March 2020

Abbott nutrition

In February 2020, B. Fernández & Hnos., and Abbott Nutrition joined forces to expand the current distribution of Ensure, Ensure Max, Pediasure, Glucerna, and Pedialyte for the traditional market.

We identified an opportunity to increase sales and direct distribution of the products in this market segment, in order to implement the pricing, placement, and promotional strategies that will help maximize the sales of the portfolio.

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