Our Company & Leadership
B. Fernández & Hnos., Inc. is one of Puerto Rico’s leading distributors, serving more than 5,200 clients throughout the Island. Recognized by the brands it represents, its distribution and sales network, brand-building marketing, and its commitment to service.
B. Fernández & Hnos., Inc. is owned by B. Fernández & Hnos. Group, a business conglomerate, consisting of manufacturing and distribution companies in consumer-packaged goods, hotel properties, and real estate ventures.
The diversified business conglomerate provides financial strength and investment capabilities from which all corporations benefit.
Mission
Efficiently serve, promote, and develop consumer products to all our customers, understanding their needs while maximizing the potential of the brands we represent.
Corporate Values
At B. Fernández & Hnos. we engage with integrity and respect in all we do. We seek to exceed our internal and external clients’ expectations with accountability and a sense of urgency by working with passion for our business and the brands we represent.
Vision
Continue our strong growth in the Consumer Good Products Industry with a portfolio of leading brands relevant to the Puerto Rico consumer demographic needs, a marketing and promotions team with profound knowledge of our consumers, a professional sales force dedicated to our clients, and agile and efficient operation to deliver our promise.
As a company, we are on a journey of continuous improvement and innovation, always committed to preserving our legacy and providing a safe and professional environment to maximize our employee’s potential.
B. Fernández & Hnos. Holding is a business conglomerate that includes distribution companies in the area of consumer-packaged goods, manufacturing, hotel properties, and real estate ventures.
B. Fernández & Hnos., Inc. is committed to providing its shareholders with performance and a high level of professionalism to offer Puerto Rican consumers the best alternative in quality and service.
Past generations left us a legacy of excellence in service, social conscience, and values that contributed to the development of the B. Fernández & Hnos. Group and that will consolidate and perpetuate the names of its founders for years to come.
We feel obliged to promote the professional capabilities of our employees and contribute to their full personal development.
It gives me great satisfaction that the Board of Directors has vested upon me the responsibility of leading this group of companies. I represent the fourth generation at a time where not only vision and capacity are required to identify growth opportunities but also establishing the proper procedures and activities to channel daily efforts into productive and efficient results. For this, I am proud to rely on a group of excellent professionals who are committed to fuel and maintaining B. Fernández & Hnos., Inc. growth for the next 100 years.
At B. Fernandez & Hnos, Inc. we are proud to represent, promote and serve both national and global leading brands. Our product portfolio enables us with the coverage, frequency and distribution depth to service multiple channels and win in the point of sale.
We recognize the competitive environment and welcome the challenge by investing in modern facilities, agile information systems, promotions and the development of our human resources to consolidate our leadership.
We have inherited a legacy of more than 130 years of dedication and commitment to the market of Puerto Rico and our suppliers. Our achievements fuel our dedication to strive further and maximize our companies future developments.