BF Wellness a division within B. Fernández & Hns Inc that is committed to the development of mission-driven brands focused on healthier living and sustainability has launched NotMilk™ as the first product from Not Co. that launches in Puerto Rico.
NotCo is a leading food-tech startup that utilizes proprietary artificial intelligence technology that can match animal protein to its ideal replacement among thousands of plant-based ingredients and is the only global company to disrupt massive food and beverage segments including dairy, eggs and meat simultaneously. Like them, BF Wellness believes there must be a change in the current food system to achieve sustainability and preserve the planet for generations to come. This is the essence of NotCo’s mission: reinvent the food system to save the planet.
This past February, NotMilk™ was launched as the next generation of plant-based milk, standing out in the crowded landscape of dairy-alternative products by delivering taste and texture that replicate dairy-based milk. For the launch the BF Wellness team challenged chef Mariano Serna from Cocina Bohemia en Movimiento to create a 5-course meal using Not Milk as the star ingredient. In this event multiple Puerto Rican influencers were able to relish Mariano’s confections and confirm for themselves Not Milk’s promise that you can cook, bake, and do basically everything you do with traditional milk but with NotMilk™. Not Co. has become one of the fastest growing food-tech companies due to the flavors and functionality of their products and by being backed by prominent investors such as Jeff Bezos, Roger Federer and Lewis Hamilton. Their arrival to Puerto Rico, certainly accelerates the plant-based sustainability movement. Not only because of their achievement in the elaboration of sustainable products but also because of their goals as a company: To reinvent the food system and lessen climate change by reducing animal agricultural impact. Not Co.’s first product in Puerto Rico, Not Milk® will be available in over 100 supermarkets and comes in 4 varieties: Not Milk Whole, Not Milk 2%, Not Milk 1% and Not Milk Chocolate. The BF Wellness team is sure that Not Milk will become one of the favorite plant-based milk substitutes for any person looking for a healthier alternative without losing flavor, functionality nor the experience.
Better Food. Better Future. #WHYNOT