Respect the Craft is an innovative platform that brings together all the efforts to communicate & promote the backstory of B. Fernández & Hnos.’ craft beer portfolio. Under this initiative, there are 17 brands of craft beers from nine different breweries, including Goose Island, Founder’s, Schofferhofer, and local brand, Zurc.
Respect the Craft carries out a series of virtual events that present the stories behind each beer, with videos and information from different breweries around the world, starting with those in Puerto Rico.