Respect the Craft is an innovative platform that brings together all the efforts to communicate & promote the backstory of B. Fernández & Hnos.’ craft beer portfolio. Under this initiative, there are 17 brands of craft beers from nine different breweries, including Goose Island, Founder’s, Schofferhofer, and local brand, Zurc.
It’s considered a meeting point for craft beer lovers. In this digital hub, they can identify with the brands’ character and personality to connect and engage in memorable experiences.
Respect the Craft carries out a series of virtual events that present the stories behind each beer, with videos and information from different breweries around the world, starting with those in Puerto Rico.
https://www.facebook.com/RespectTheCraftBeer